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STORYWORLDS?

NORMALITY?

NORmALUM - Mixed Realities consults agencies, producers, distributors and authors in the media business (Film, Games, Publishing & Advertising) and organisations who seek to broaden their audiene / clientbase with new, intermedia way to broaden their audience through interactive experiences and viral entertainment - to reach them where they already are: in analog and digital networks, in their digital and analog everyday life.

We develop and support the creation of storyworlds – distributed, coordinated stories around a product or theme – which aim to connect multiple channels (Films, Games, Books, Websites, Live Events, etc.) in a meaningful and coherent way. An ever growing offer of information is fragmenting our attention more and more, therefore a storyworld invites a broader audience into a participatory and interactive story through numerous "entry points" opening up a compelling theme world. Instead of simply placing messages and repeating them, an experience gets created, which engages participation and facilitates a dialog.

NORmALUM - Mixed Realities develops and supports your stories at the interface of digital media culture and analog workaday life to form dynamic storyworlds through optimizing impact and revenue and enables participation of a given target group, as well as expands and diversifies your audience.

We produce additionally tools, which support storytelling in storyworlds like Serious Games (games with learning purpose) as applications (Apps for iPad & iPhone) and are exploring the quality of media content based on Cognitive Science research.

"[...] emerging on these new innovations [...] they will be suitable and open up new ways to innovate and enhance the user experience."

The Daily Inquirer