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[dropcap_2]F[/dropcap_2][h5]ORBIDDEN FRUITS / VERBOTENE FRÜCHTE[/h5]
Initial dialog / Erstgespräch
[highlight_light]Themes:[/highlight_light] Digital (R)evolution / Why Transmedia – Crossmedia? / Why stories are useful / Multiplatform Solutions / Status Quo of your Channel Mix / Your Audience / Potential of your Storyworld / Partners & Options
[highlight_light]Themen:[/highlight_light] Digitale (R)evolution / Warum Transmedia – Crossmedia? / Warum Erzählungen nützen / Multiplattform Lösungen / Status Quo ihres Kanalmix / Publikum / Potenziale ihre Storywelt / Partner & Optionen
free / kostenlos
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[dropcap_2]D[/dropcap_2][h5]OORS OF PERCEPTION[/h5]
Lecture > Brains and storyworlds
Duration: 1,5h (30min Questions & Discussion)
[highlight_light]Themes:[/highlight_light] Digital Transformation, Transmedia – Crossmedia, 360º and Brain Science, Branded Entertainment & Perception, Participation, the Client – Audience of the Future, Web 2.0, Web 3.0 & how multiplatform stories are hacking our brains.
[highlight_light]Aim:[/highlight_light] Impulses and new perspectives, what multiplatform storytelling has to do with our Human nature
Pricing & availability on request
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[h6][dropcap_2]B[/dropcap_2][h5]ECOMING GOD[/h5]
Lecture & Workshop > Creating Storyworlds
Duration: 1-2 days
[highlight_light]Themes:[/highlight_light] As creators of worlds and universes for our clients/audiences we face challenges similar to those for deities: How do we build a storyworld form our story (brand, product) in a meaningful way? How do we form sustainable ecosystems which make sense and are fun? How do we professionally take part and shape digital culture, creating myths? How do we open new channels for revenues and recommendation for our products and IP?
[highlight_light]Aim:[/highlight_light] The workshop is aimed at producers, writers and commissioners of storyworlds from different media sectors (film, games, publishing etc.) as well as advertising to support their skills and to boost their efficiency in: Know how & options in the generation, dynamic and exploitation of storyworlds / Creation of own, presentable storyworld projects during the workshop / How to connect your story to a target audience so that they care? / How to create meaning with our storyworld?
[highlight_light]Key Concepts:[/highlight_light] Stories in Digital Culture,Transmedia Case Studies, Crossmedia Impact, Branded Entertainment as a Multiplatform-Strategy, Viral Marketing & Storytelling, The Client/The Audience of the Future, The Business of the Future, The Entertainment of the Future, Game Mechanics & Game Design for brands and IP, Levels of Audience Engagement, Transdisciplinarian Thinking, Consequences of the digital transformation for your businessmodel and story
Pricing & availability on request
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[dropcap_2]C[/dropcap_2][h5]onnecting Storyworlds[/h5]
Lectures, Workshop, Teambuilding & Analysis > Creating universes
Duration: 5 days ( incl. 2-3 days workshop)
[highlight_light]Themes:[/highlight_light]
# Which story/stories do you want to tell?
# Where and how do you tell these stories (Channel Analysis)?
# What kind of story is being perceived by the target audience?
# Can your story be a storyworld or even an universe?
# Creation of multiplatform-strategies for your products/brands
# How can you connect different storyworlds or offers?
# How can you boost your Return on Investment or revenue with a storyworld architecture ?
# Where does it make sense to open more channels for your offer?
# Who is your client of the future / your business of the future?
# Consequences of the digital transformation in different industries and especially in your industry for your businessmodel
# Analysis and developling a draft von realistischen action & reaction schemes as well as specific possibilities in your organisation / storyworld
# Teambuilding for Crossmedia / Transmedia approaches
# Development of optimizations, concrete steps and testballoons
[highlight_light]Aims:[/highlight_light] Impulses & deepend understanding for your storyworld, Overview concerning complex multiplatform options, report & presentation concerning possibilities, steps & rollout
Pricing & availability on request
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