“In Michel de Certeau’s seminal book The Practice of Everyday Life from 1984, he pinpoints behavioral strategies of contemporary man as a way to make us, the reader and ultimately the subject, become more self-reflexive about our procedures for social engagement, leisure and personal economy. One key concept is la perruque or “the wig,” a French expression that references the way people figuratively wear an outfit or disguise to make viewers believe that what they are seeing is what they think it is. Forms of posturing or “imposturing” create a slippage between real, projected and now televised selves in an attempt to maintain expectations from daily behaviors for the experience of the viewer.” (Aaron Moulton, curator of “Videodrome” exhibition at AUTOCENTER, 04-18.06.2010)
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